I hear this question come up a lot lately, “How do I know that my social media is working?” It’s kind of like when my 2 year old asks me a question… you’re asking, but you don’t always like the answer.
So maybe it isn’t as simple to see your return on a Facebook post as it is on say a google ad campaign, but that doesn’t mean it’s impossible! A survey from Convince & Convert recently reported that 41% of companies say they have no idea whether or not their social media efforts are paying off. That’s a lot of effort to just throw into the wind.
It’s about more than just likes and retweets, it’s about setting goals that you can measure. Are you wanting more names on your email list? Want to sell more products? Looking for more entries in a contest? All of these efforts are great uses for your social media channels, and even better news, they can all be effectively tracked, monitored, and assisted.
We want to help you get the most for your money, and the best that your social channels have to offer. Sit down with us and share your goals, so we can work together in helping your achieve them. You’re only as good as the information you have, so help us help you!